Q&A for Digital Marketing Course
What’s the biggest challenge for most businesses when going online? ● Planning a budget ● Developing a plan ● Optimising a website ● Defining a customer base Answer ● Developing a plan Web analytics can tell you many things about your online performance, but what can analytics tools not tell you? ● What your customers are doing on your website ● Where your customers have come from before visiting your website ● Where your customers go after leaving your website ● What your customers are looking for on your website Answer ● Where your customers go after leaving your website Website hosting servers have their own unique IP address, what does this address consist of? ● Numbers and letters ● Numbers ● Letters ● Letters and symbols Answer ● Numbers When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)? ● It can enable you to offer discounts that compete directly with your competitors’ pricing ● It can identify how your o...